1. Incorrectly sets the price (too expensive or “out of thin air”)
    Too high a price “kills” the listing within the first 2-3 weeks: interest decreases, a history of “viewers but not buyers” accumulates, and later larger discounts have to be made. Too low – money is lost or unsuitable buyers are attracted.
  2. Sells emotion, not preparation
    The owner is in love with their house, but for the buyer, cleanliness, smell, light, space, and order are important. A common mistake is leaving personal belongings, a messy yard, “minor defects” that appear to the buyer as a signal of major problems.
  3. Poor listing quality (photos, description, plan)
    Dark/crooked photos, too few shots, no plan, no clear advantages and facts (heating, energy class, utilities, plot status, furnishing, annual repairs). If the listing does not inspire confidence – the buyer does not even come.
  4. Does not manage documents and “technical” issues in advance
    Unclear registry data, unformalized reconstructions/extensions, easements, plot purpose, co-owners, nuances of engineering networks, energy certificate. When this emerges at the end of negotiations – the buyer withdraws or pressures the price.
  5. Disorganized sales tactics: too much improvisation
    Shows the house anytime “as it happens”, does not filter buyers, does not prepare answers, accepts “curious onlookers”, has no clear negotiation plan, terms, or reservation logic. Result – a lot of time, few serious offers.